tag:blogger.com,1999:blog-6256750589585764522.post3182687073088510409..comments2009-09-24T17:51:36.239-07:00Richard Rosenhttp://www.blogger.com/profile/12100542086849748390noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-6256750589585764522.post-8631089691940689652009-09-24T17:51:36.239-07:002009-09-24T17:51:36.239-07:00

Richard - We're experimenting with various aspects of consumer behavior and tracking when it comes to phone numbers. Initially, phone + extension was largely a pragmatic first step. Interestingly enough, we talked to a number of businesses this week who, largely, didn't see the benefit/value of their own unique custom #. But in the end, we do agree - testing is the only way to really

kmeghjihttp://www.blogger.com/profile/09836022842243612038noreply@blogger.comtag:blogger.com,1999:blog-6256750589585764522.post-17364275055543223202009-09-22T08:44:13.947-07:002009-09-22T08:44:13.947-07:00

Karim - Nice to hear from you. I have been in the call tracking / ppcall space for several years. At my former company I connected over 100M calls for companies such as Idearc, Yellowbook, Cars.com, AutoTrader, Google, AOL and many others. Local tracking is effective when the caller believes they are calling the local business directly. Extensions are worrisome for the same reason as toll free

Richard Rosenhttp://www.blogger.com/profile/12100542086849748390noreply@blogger.comtag:blogger.com,1999:blog-6256750589585764522.post-4154152851747795072009-09-17T16:08:38.917-07:002009-09-17T16:08:38.917-07:00

Richard - agree that phone calls and real-time interaction are how many local businesses operate; and as a connector of homeowners to home service businesses, we need to &quot;fit&quot; into this model. We&#39;ve learned this as we&#39;ve interacted with many local businesses since launch. I&#39;m curious to hear why you don&#39;t think a local number + extension will work? <br /><br />Karim

Karim Meghjihttp://helphive.comnoreply@blogger.com